How Judging Works

How Judging Works


All entries are judged anonymously - this means that the judges do not know the agency that entered the work and judge only on the merit of the entry.

The Jury are not allowed to move entries between categories.

Judges' votes are confidential and are only seen by the Jury Chairman and the Loeries CEO. Judges are not allowed to score their own work, and are not allowed to participate in any discussion regarding their own work. Judges are not allowed to move entries between categories during judging.

Entries are judged in two rounds. In the first round, judges vote In/Out for each entry. Entries that make it through the first round are finalists. The finalists are then discussed by the panel and judges are allowed to motivate for any piece that did not make the finalist list.

Judges vote again on the finalists and the entries are scored between 30 and 100 by each judge. The final scores are not shared with the judges and it is the Jury Chairman's role to review the scores and determine which entries will be awarded.

Entries are judged according to the criteria given above and the scoring process does not guarantee that an award will be given to all finalists, or that and award will be given in every category. Entries in the main categories are eligible for Gold, Silver and Bronze APA Awards, while Craft entries are eligible for a Craft Gold award as well as a Craft Certificate.

All judges votes are submitted electronically and counting is automated. There is no manual ballot counting. The results for each round are printed out and signed by both the jury chairperson and Loeries CEO. Signed copies of the ballots are kept for one year after the judging takes place.

The Loeries electronic judging system has been audited and the results each year are audited by Faitz Chartered Accoutants, Inc. The auditing process includes an audit of all the signed results against the final published results.


  • AMASA AGENCY of YEAR: Recognises the most awarded agency at the AMASA Awards
  • ROGER GARLIC GRAND PRIX: Best overall campaign of the year.
  • Category Winners
  1. Entries can win in multiple categories.
  2. The awards in each category include;
    • Highly Commended
    • Gold


The scores from the first round are used to determine the preliminary list of finalists. All judges will have an opportunity to view the finalists and to discuss these entries, as follows:

  1. All discussion must take place in the presence of the chairperson of the panel.
  2. Judges may not participate in discussion on their own entry. They should leave the room during discussion of their entry. If necessary, the Jury Chairman or Loeries administrator can direct questions to the judge in private and feed that info back to the jury.
  3. Judges will be allowed to introduce discussion by talking work up, but not by passing negative comment. 
  4. DISCUSSION AFTER THE FIRST ROUND: If an entry has not been voted in as a finalist, a judge may offer support for that piece, and make recommendation for it to be included in the list of finalists. After listening to the judge, and offering additional comments, the judges will vote with a show of hands to decide if it should go through as a finalist. A judge may make comments in support of any pieces in the list of finalists. Once the discussion of finalists is complete, then the judges will score each finalist.
  5. DISCUSSION AFTER SECOND ROUND SCORING IS COMPLETE: Once all the judges have completed their scores for a category, a wrap up discussion is permitted.This may include guidance on potential Grand Prix awards, the overall standard of the category, and input to the Jury Chairperson. The aim is not for agreement or consensus to be reached, but primarily to ensure the Jury Chairperson gets relevant feedback from the panel, and so that the Jury Chairperson can provide their opinion on the work.
  6. If a judge has any claim against an entry, such as he feels the concept is not new and ‘has been done before’, or he would like to question the flighting dates, then the judge must take this up with the CEO or the Jury Chairperson, noting: Each query will be recorded in writing and followed up while the judging continues. The entry must be treated by the panel as “innocent until proven guilty” and scored accordingly. Do not be influenced by unsubstantiated negative comments. The Jury Chairperson, with assistance from the CEO of the Loeries, will make a decision on each query. In this way, the entry will not have been compromised, if the query is found to be invalid (e.g. if the entry did meet the flighting criteria).
  7. Under no circumstances, should judges make negative remarks during the judging process, such as “This has been done before”. 


The Jury Chairperson’s role is to advise and guide the jury, to assist jurors during the judging and to determine the final statues awarded and if any entries are eligible for the Grand Prix award.

All scores will be compiled via the Loeries electronic judging management system and presented in writing to the Jury Chairperson. The Loeries CEO will give the Jury Chairperson guidelines on how many Gold, Silver, Bronze and Certificates to consider for each category, based on the relative weighting of each award as well as statues awarded in previous years. The Chairperson will record his/her final decisions in writing and sign the final ballot. No changes to the Chairperson’s decisions will be made thereafter.

All original ballot sheets will be stored for the full year after the results have been announced.

All categories will be judged in the same manner.

All entries must meet all rules & eligibility criteria.

No work created for the APA can be entered.

Agency in-house/self-promotional work will be awarded no higher than a Silver APA Award.

Submissions will only be accepted during the judging period. Any claims made after the final results have been recorded will be noted but will have no influence on the awards given, unless there is a gross violation of the terms & conditions of entry. In such a case, the APA Board will make any necessary decisions.

The Awards

Based on the criteria, entries are narrowed down to a shortlist before final evaluation by the judges. This shortlist will be released prior to The AMASA Awards show.

The final score then determines their qualification for bronze, or silver, gold awards.

Shortlisted entries do not automatically qualify for an award.