BEST SOCIAL MEDIA STRATEGY

How to Enter

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BEST SOCIAL MEDIA STRATEGY

This category rewards innovation, strategic thinking and execution to deliver great results for a brand using social media. This could either take the form of a social media platform, an online initiative using existing or a new social networks, or finally, a campaign where an initial idea or experience and message is actively distributed and/or adapted by a participating key audience to effect positive results using social channels.

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT

Best Social Media Strategy

  • Entries will be judged on the creative use of social platforms and a sound understanding of online consumer behaviour. All entries should be backed up by substantive metrics that prove campaign success. Judges will be looking for examples of fantastic consumer driven campaigns, community building, targeting, engagement and conversational marketing strategies.

Mandatory:
• PDF

Optional:
• Overview Video            • Original Content Video

 

 

BEST SOCIAL MEDIA STRATEGY - MEDIA SUBMISSION FORMAT

No physical entries allowed for this category. Electronic media only.
Multiple elements may be presented using PDFs. Please note that videos are optional. ALL non-English work must come with sub-titles & translations.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA

As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.


IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. All videos must be limited to 2 minutes.

Media Type Description Specification
PDF
 Provide as much detail as necessary to assist the judges in understanding the work, its intended purpose and its relevance to the category entered. Where possible include reference to the judging criteria: Objective (50 words); Insight (50 words); Idea (50 words); Strategy, execution and roll out (300 words); Results (50-100 words); Innovation (50-100 words).  
OVERVIEW VIDEO You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
• As per video specifications. Please check "Submission Formats" in the Entry Guide.
ORIGINAL CONTENT VIDEO Original execution of the content that was commercially launched or aired.

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
• As per video specifications. Please check "Submission Formats" in the Entry Guide.