BEST SPONSORSHIP

BEST SPONSORSHIP

This category is looking for examples that best utilise sponsorship as the major communication strategy. This category includes the leverage of a sponsorship property in an extra ordinary way that delivers results for the sponsoring brand.

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT

Best Sponsorship


  • Campaigns may include the promotion of a brand’s value and position by going beyond traditional advertising channels, and utilising the generation of content. E.g. Seamless integration of a product in a television program, or advertiser funded programming (AFP). The judges will be looking for the part of the campaign owned by the agency that contributed most to the success of the sponsorship, and the results that were derived.

Mandatory:
• PDF

Optional:
• Overview Video             • Original Content Video

 

BEST SPONSORSHIP - MEDIA SUBMISSION FORMAT

No physical entries allowed for this category. Electronic media only.
Multiple elements may be presented using PDFs. Please note that videos are optional. ALL non-English work must come with sub-titles & translations.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA

As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.


IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. All videos must be limited to 2 minutes.

Media Type Description Specification
PDF
Provide as much detail as necessary to assist the judges in understanding the work, its intended purpose and its relevance to the category entered. Where possible include reference to the judging criteria: Objective (50 words); Insight (50 words); Idea (50 words); Strategy, execution and roll out (300 words); Results (50-100 words); Innovation (50-100 words).  
OVERVIEW VIDEO You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO Original execution of the content that was commercially launched or aired.

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
As per video specifications. Please check "Submission Formats" in the Entry Guide.