BEST USE OF TECHNOLOGY

BEST USE OF TECHNOLOGY

Awarded to the campaign that is seen to exploit new technology to its full potential in the marketing world. The winning campaign will be able to demonstrate a good brand/technology fit and show innovation in the use of the new technology to reach and engage an audience.

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT

Best Use of Technology


  • This category is open to any existing media channel, and any new channel created by the use of the technology. Judges will be focussing on the innovative nature of the technology and how it has been applied to a marketing challenge.

Mandatory:
• PDF

Optional:
• Overview Video            • Original Content Video

 

BEST USE OF TECHNOLOGY - MEDIA SUBMISSION FORMAT

No physical entries allowed for this category. Electronic media only.
Multiple elements may be presented using PDFs. Please note that videos are optional. ALL non-English work must come with sub-titles & translations.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA

As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.


IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. All videos must be limited to 2 minutes.

Media Type Description Specification
PDF
Provide as much detail as necessary to assist the judges in understanding the work, its intended purpose and its relevance to the category entered. Where possible include reference to the judging criteria: Objective (50 words); Insight (50 words); Idea (50 words); Strategy, execution and roll out (300 words); Results (50-100 words); Innovation (50-100 words).  
OVERVIEW VIDEO You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO Original execution of the content that was commercially launched or aired.

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
As per video specifications. Please check "Submission Formats" in the Entry Guide.