BEST INTEGRATED CAMPAIGN

BEST INTEGRATED CAMPAIGN

Integrated Campaigns demonstrate the best use of mixed media, and entries into these categories must demonstrate the use of at least two media channels.

Entries will be judged on how well the multi-channel strategy and execution has;

  1. integrated the chosen media types throughout the campaign, and
  2. successfully demonstrated how different formats complement and build on one another.

 

Judges will be looking out for evidence of media neutral planning where the best insights and thinking have resulted in a mixed media strategy and execution that demonstrates creativity, consistency of brand message and achievement of the brand’s objectives.

Please ensure to specify any third party contributions on the entry submissions.

CATEGORY REQUIREMENTS SUBMISSION FORMAT
FMCG - Fast Moving Consumer Goods
  • Overview of your Campaign
  • Entries should explain the integration of the different media platforms.
  • Minimum 2 different media types.
  • The products and product types in this category include: Beer, wine, spirits, liqueurs, cocktails, tea, coffee, still and carbonated drinks, juices, mineral waters, chocolate, sweets, chewing and bubble gum, potato crisps, nuts, milk, yoghurt, ice cream, cream, butter, cheese, eggs, margarine & spreads, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, bread, flour, baking ingredients, breakfast cereals, meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, sauces, oils, spices, herbs, pre-cooked & prepared meals, baby foods & milk, detergents, cleaning products, air fresheners, insecticides, foil & other food packaging, light bulbs, batteries, paint, varnish & wood protectors adhesives, tools, garden tools, pet food & pet care products, soap, shower & bath products, deodorants & body sprays, skin & nail care products, oral hygiene, toilet paper, tissues, nappies, shaving products, insect repellents, diet products, adhesive plasters, skin remedies, condoms, pregnancy tests, contact lenses, vitamins, alternative therapies & medicines virility drugs.

Mandatory:
• PDF

Optional:
• Original Content Video
• Overview Video

 

Automotive & Transport
  • Overview of your Campaign
  • Entries should explain the integration of the different media platforms.
  • Minimum 2 different media types.
  • The products and product types in this category include: Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing.

Mandatory:
• PDF

Optional:
• Original Content Video
• Overview Video

 

Other Consumer Goods (including durables & telco.)
  • Overview of your Campaign
  • Entries should explain the integration of the different media platforms.
  • Minimum 2 different media types.
  • House and garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware bed & table linen, baths, showers & toilets, wall & floor coverings, televisions, camera, video cameras, film, hi-fi, personal stereos, CD players & MP3 players, DVD & Blu-ray players, personal phone equipment incl. mobile phones & smartphones, tablet computers, musical instruments, sports equipment, bicycles, boats & caravans, toys, board games, computer games, game consoles, home computers, clothing, footwear and accessories, sportswear, handbags, belts, luggage, jewellery, watches, sunglasses, spectacles.
Mandatory:
• PDF

Optional:
• Original Content Video
• Overview Video
Financial
  • Overview of your Campaign
  • Entries should explain the integration of the different media platforms.
  • Minimum 2 different media types.
  • The products and product types in this category include: Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, health and building insurance, car insurance, pension & retirement plans, real estate investment, building development, road construction.
Mandatory:
• PDF

Optional:
• Original Content Video
• Overview Video
Public Services
  • Overview of your Campaign
  • Entries should explain the integration of the different media platforms.
  • Minimum 2 different media types.
  • The products and product types in this category include: Consumer telecommunication services, internet service providers, cable & satellite, TV providers, directories, Yello Pages, postal services, electricity, gas, power & water companies, private education, private healthcare & clinics, optical, medical & dental services, prescription drugs, hearing aids, hospital aids, hospital & dental equipment, psychiatrists, sex therapists, plastic surgeons etc.
Mandatory:
• PDF

Optional:
• Original Content Video
• Overview Video
Travel, Entertainment & Leisure
  • Overview of your Campaign
  • Entries should explain the integration of the different media platforms.
  • Minimum 2 different media types.
  • The products and product types in this category include:Transport, travel and tourism, airlines, train & bus companies, cruise lines, travel agencies, tourist boards, hotels, resorts, city & bus company promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclub, bars etc., museums, art galleries, cinemas & theatres, golf & country clubs. Lotteries and gambling.
Mandatory:
• PDF

Optional:
• Original Content Video
• Overview Video
Retail (includes e-commerce & QSR)
  • Overview of your Campaign
  • Entries should explain the integration of the different media platforms.
  • Minimum 2 different media types.
  • The products and product types in this category include: Stores including home shopping, restaurants, fast food, department & specialist stores, supermarkets DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions.
Mandatory:
• PDF

Optional:
• Original Content Video
• Overview Video
Media
  • Overview of your Campaign
  • Entries should explain the integration of the different media platforms.
  • Minimum 2 different media types.
  • The products and product types in this category include: Newspapers, magazines & supplements, books, records, CD’s cassettes, DVDs & Blu-ray Discs, TV & radio stations, networks & programs, movies.
Mandatory:
• PDF

Optional:
• Original Content Video
• Overview Video
B2B
  • Overview of your Campaign
  • Entries should explain the integration of the different media platforms.
  • Minimum 2 different media types.
  • The products and product types in this category include: Business phone & computer equipment, office furniture & stationery, accountancy, conference & events services, business postal services, courier services, employment agencies, agriculture & manufacturing equipment.
Mandatory:
• PDF

Optional:
• Original Content Video
• Overview Video
Rest of Africa
  • Overview of your Campaign
  • Entries should explain the integration of the different media platforms.
  • Minimum 2 different media types.
  • Entries into this category need to follow the same requirements and as the above “Integrated Category”, but where campaigns are required to have be executed in any of the below listed markets in Africa, excluding South Africa.

    Countries in this category include: Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cabo Verde, Cameroon, Central African Republic (CAR), Chad, Comoros, Congo, Democratic Republic of the Congo (DRC), Republic of the Cote d'Ivoire, Djibouti, Egypt, Equatorial Guinea, Eritrea, Eswatini (formerly Swaziland), Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-,Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Morocc, Mozambique, Namibia, Niger, Nigeria, Rwanda, Sao Tome and, Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia, Zimbabwe.

Mandatory:
• PDF

Optional:
• Original Content Video
• Overview Video

 

BEST INTEGRATED CAMPAIGN - MEDIA SUBMISSION FORMAT

No physical entries allowed for this category. Electronic media only.
Multiple elements may be presented using PDFs. Please note that videos are optional. ALL non-English work must come with sub-titles & translations.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA

As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.


IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. All videos must be limited to 2 minutes.

Media Type Description Specification
PDF
Provide as much detail as necessary to assist the judges in understanding the work, its intended purpose and its relevance to the category entered. Where possible include reference to the judging criteria: Objective (50 words); Insight (50 words); Idea (50 words); Strategy, execution and roll out (300 words); Results (50-100 words); Innovation (50-100 words).  
OVERVIEW VIDEO You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO Original execution of the content that was commercially launched or aired.

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
As per video specifications. Please check "Submission Formats" in the Entry Guide.