BEST EXPERIENTIAL / EVENT CAMPAIGN

BEST EXPERIENTIAL / EVENT CAMPAIGN

This category recognises brands that delivered an experiential event or campaign, engaging customers and consumers via brand activations, events, stunts, guerrilla marketing or roadshows. This category also includes the sponsorship of an existing or created experiential property.

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT

Best Experiential / Event Campaign

  • Qualifying entrants need to be physical in their core, but can have virtual and other digital extensions. Winners in this category need to demonstrate how the brands successfully engaged with customers or consumers, and what resulting effects were. Results metrics could include number of people influenced, brands tested / tasted / trialled, leads generated, test drives made or products sold. Other softer metrics may include changes in perception, consideration and association. 

Mandatory:
• PDF

Optional:
• Overview Video                                    • Original Content Video

 

BEST EXPERIENTIAL / EVENT CAMPAIGN - MEDIA SUBMISSION FORMAT

No physical entries allowed for this category. Electronic media only.
Multiple elements may be presented using PDFs. Please note that videos are optional. ALL non-English work must come with sub-titles & translations.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA

As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.


IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. All videos must be limited to 2 minutes.

Media Type Description Specification
PDF
Provide as much detail as necessary to assist the judges in understanding the work, its intended purpose and its relevance to the category entered. Where possible include reference to the judging criteria: Objective (50 words); Insight (50 words); Idea (50 words); Strategy, execution and roll out (300 words); Results (50-100 words); Innovation (50-100 words).  
OVERVIEW VIDEO You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO Original execution of the content that was commercially launched or aired.

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
As per video specifications. Please check "Submission Formats" in the Entry Guide.