BEST BRANDED CONTENT CAMPAIGN

BEST BRANDED CONTENT CAMPAIGN

This category is about content creation and it open to all brands, agencies, publishers and production organisations that are dealing with brands in order to devise, create and distribute branded content.

The work could be “native” or exist as independent scalable content. Judges will be looking for content that fits with the brand strategy, address a clearly-defined marketing or business challenge and “fit” with the brand’s values or positioning.  

Judges will be looking for innovative creation of intellectual property (IP). How that content is leveraged – whether through licensing and rights selling or through engagement in social media, as evidenced by shares, likes or other engagement metrics will be an important ingredient for making your entry a winner.

CATEGORY REQUIREMENTS SUBMISSION FORMAT
Best Branded Content • The work could be executed in any media channel. It could be via publishers or broadcasters, agencies, band teams or user generated.

Mandatory:
• PDF

Optional:
• Overview Video                     • Original Content Video 

 

 

BEST BRANDED CONTENT CAMPAIGN - MEDIA SUBMISSION FORMAT

No physical entries allowed for this category. Electronic media only.
Multiple elements may be presented using PDFs. Please note that videos are optional. ALL non-English work must come with sub-titles & translations.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA

As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.


IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. All videos must be limited to 2 minutes.

Media Type Description Specification
PDF
Provide as much detail as necessary to assist the judges in understanding the work, its intended purpose and its relevance to the category entered. Where possible include reference to the judging criteria: Objective (50 words); Insight (50 words); Idea (50 words); Strategy, execution and roll out (300 words); Results (50-100 words); Innovation (50-100 words).  
OVERVIEW VIDEO You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO Original execution of the content that was commercially launched or aired.

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
As per video specifications. Please check "Submission Formats" in the Entry Guide.