BEST USE OF PRINT

BEST USE OF PRINT

The best use of print category recognises effective, innovative and impactful use of print as a channel, including but not limited to the digital versions and platforms associated to the title/s. Entrants into this category require that the core aspect of the strategy and execution leverages the physical printed version of the title at least once in the campaign.

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT

Best Use of Print


  • The best use of print category recognises effective, innovative and impactful use of print as a channel, including but not limited to the digital versions and platforms associated to the title/s. Entrants into this category require that the core aspect of the strategy and execution leverages the physical printed version of the title at least once in the campaign.

Mandatory:
• PDF

Optional:
• Overview Video            • Original Content Video

BEST USE OF PRINT - MEDIA SUBMISSION FORMAT

No physical entries allowed for this category. Electronic media only.
Multiple elements may be presented using any combination of PDFs and videos. ALL non-English work must come with sub-titles & translations.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA

As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.


IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. All videos must be limited to 2 minutes.

We recommend that a 30 second edit is also provided for the awards ceremony

Media Type Description Specification
PDF
Provide as much detail as necessary to assist the judges in understanding the work, its intended purpose and its relevance to the category entered. Where possible include reference to the judging criteria: Objective (50 words); Insight (50 words); Idea (50 words); Strategy, execution and roll out (300 words); Results (50-100 words); Innovation (50-100 words).  
OVERVIEW VIDEO You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO Original execution of the content that was commercially launched or aired.

Optional:

• Maximum length = 2 minutes
• Maximum size = 400MB
As per video specifications. Please check "Submission Formats" in the Entry Guide.